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SEO training for ecommerce, bricks 'n mortar shops and premises, work-from-home freelancers, consultants and sole traders.



What you'll learn

  • Find out what techniques to use to optimise a website for search engines like Google
  • How to use those techniques on WordPress, Wix, Shopify or other websites
  • Understand what keywords (or search terms) are and how to use them on a website
  • Understand how images can be optimised for Google
  • Find out what a meta-description is, what makes a good meta-description and how to update it
  • Discover free online tools that will help optimise your website like a pro
  • SEO techniques especially suitable for online shops
  • SEO techniques especially suitable for bricks 'n mortar shops and premises
  • SEO techniques especially suitable for work-from home freelancers, consultants and sole-traders
  • Get great ideas for getting links to your website 


Watch the course trailer to discover if this is the right course for you.



This course is best for small, local businesses who have a multi-page website and are willing, capable and committed to writing plenty of text on their site.

It suits e-commerce websites, sites with several pages describing the services provided and/or businesses who are writing or intending to write blog or news articles.

Businesses who have benefited from implementing the strategies outlined in these videos include;
    •    gift shop
    •    exercise and fitness therapist
    •    shoe shop
    •    bodycare and healthcare business
    •    construction supply business
    •    finance broker
    •    education counsellor
    •    marketing consultant
    •    travel consultant

This course is great for SEO beginners.



Watch our sample lesson. If you like the teaching style in this video, you'll love our course.


Affiliate Marketers

This course is great for SEO agencies looking for ways to improve their communication and trust with clients. This course demonstrates the breadth of the work SEO professionals do. Clients who undertake this course will be in a better position to engage with, and support the work of, their SEO agency.

If you're an affiliate marketer or SEO agency looking for great products with great commission - you'll find this SEO course is perfect.

Contact us at for more information or sign up as an affiliate.


"Fiona has the (unique in this space) ability to explain complex matters in a simple way, enabling the participant to move forward from where they are at. I now have a way forward with SEO for my website. SEO for beginners is great value and practically focussed. Fiona's skills are very valuable in a space so crammed with "technonerds".

Alan Crocker
Please Yourself Travel


About Your Trainer

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Fiona Blinco is the author of “Online Marketing for Baby Boomers; and anyone else who doesn’t speak geek”. She regularly gives seminars on digital marketing topics.


Fiona owns and manages a small website agency and is a digital marketing advisor with several local government councils.

Speaking with, and listening to, lots of people who are struggling with their websites and online marketing, Fiona understands what the common questions and frustrations are. Her training is created for beginners.


Next Live Q&A

Get a taste of the training by join us for our next live Q&A session.



Step by step video lessons, including

  • How SEO works
  • What to expect from Google Search Results
  • What a meta-description is and how to update it
  • Keywords for SEO
  • Writing content for SEO
  • Tools for writing content for SEO - WordPress and non-WordPress
  • The importance of heading 1
  • Domain names and URLs
  • Images for SEO
  • Links
  • SEO for bricks 'n mortar shops and premises
  • SEO for online shops
  • SEO for work-from-home consultants and freelancers

Live Q&A sessions are scheduled every second month.

This is an SEO course for beginners. We touch lightly on technical SEO, but do not cover it in-depth. This course gives you practical tasks that you can do on your own site to rank better on Google.

We're keeping it non-techy!


"Excellent SEO Training Session! Great session! Fiona was able to take the concepts and makes them easy to understand. I learned a lot and she was able to answer our questions. Her suggestions were really helpful too."

Leonard Vallido


What You Get

19 videos. 2 hours 30mins

Access for 12 months from date of purchase.


YouTube's great - but...

  • the sequence of learning can often be random
  • you can waste hours and hours of time watching irrelevant videos
  • the delivery can be too fast
  • the videos may not make sense if not in the right context

Learning in a structured step-by-step way gives you the best chance of success.


Easy As Web is the training division of DIY Digital, South Australia


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