Google Search Ads for Beginners
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GOOGLE SEARCH ADS FOR BEGINNERS

Google Ads is difficult to set up right. Many advertisers become disillusioned when they give it a try only to find the adverts don't work. Setting up the account and campaigns correctly makes a big difference to the success.

In this course we show you how to set up your account correctly and move from Smart mode to Express mode. We show you how to navigate around the dashboard, what to write in your advert, how to understand when to create a new Campaign or when to create a new AdGroup.  We discuss keyword strategy and key metrics like Click Through Rate.

OUTCOMES

What you'll learn

  • Understanding  how to move an account from the Smart to Expert mode
  • Understanding the hierarchy of Campaigns and AdGroups
  • Knowing when to start a new Campaign
  • Knowing when to create a new AdGroup
  • Getting ideas for how to write the best advert
  • Understanding Ad Extensions
  • Ability to use Google's Keyword Planner Tool
  • Ability to use Google Trends
  • Navigating the Google Ads dashboard
  • Understanding the key metrics, like Click Through Rate
  • Being able to preview your live advert

COURSE TRAILER

Watch the course trailer to discover if this is the right course for you.